I cannot believe that the day is finally here. When I tell you that I’ve been talking about this change for years I’m not kidding you. I was pregnant with Addison when it became an idea. Which then turned into a dream, a wish. But life in Phoenix was hard for us. So it was always postponed to the next year, and then the year after that. When I found out we’re moving back to Arizona, I knew the move back will be the perfect time to make the switch. It was actually supposed to happen in July, but God gave me this extra amount of time and an extended time on the island, for which I’m so thankful for.
So now you might be asking, “but Veronica, why switch now? You’ve built an awesome business under Unfading Beauty Photography, why change it”. That is an excellent question. Truthfully, everyone that knows me, knew my business name, and everyone that knew my business name, knew who owned it. But that was all it was, a business. It was really hard to make it a personal brand. At the same time, every time someone says my name they stop cause they don’t know how to pronounce my last name, the butcher it or they misspell it. Which was a huge fear of mine, kinda dumb huh? Thinking back, it was such a silly thing that pushed me to finalize the change and actually do it.
A couple of months ago, my photographer friend Daniel Kim asked on Instagram for new music to listen to on Spotify. I replied him “to search for my name, Veronica Ilioi in the search bar, I have different playlists”, to which he replied “wait, you can search for people?” Yes, you can. So I went to record myself searching for his name to show him how easy it would be for me to find his account. Expect it wasn’t. When I typed in Daniel Kim, at least 100 different accounts popped up. I never found him to be honest. And right then and there I felt God say, “there’s only one Veronica Ilioi.” And like the biggest lightbulb in the world I go “ALEX, THERE’S ONLY ONE VERONICA ILIOI ON THE INTERNET!!!” He obviously looked at me all weird and said, “Yes, I know.” And that my friends, was the beginning of this journey!
God did such good things through Unfading Beauty Photography, but I think Veronica Ilioi Photography and whatever else Veronicailioi.com will become in the future is going to be my favorite.
Thank you, to everyone that has supported me and trusted me to capture the most important moments of your lives for the last 8ish years. I cannot even begin to tell you how excited I am for whats to come! Your love and support is everything! <3